We, and our affiliates, collect personal information you provide via forms, applications, surveys, documents or images you attach or upload, and other online fields. Examples of personal information we may collect include your name, postal or email addresses, telephone, and fax or mobile numbers. There are portions of our online services where we may collect personal information about you. We may obtain information about you directly from you, through your use of our products and services and from third parties (such as credit bureaus and demographic firms).
When you visit our online services, we and companies we work with may track and collect information from the computer or mobile device you used to access our online services, including the following:
- Information about your device, such as your device model and manufacturer and Internet Protocol (IP) address of your device;
- Information about your browser, such as browser type and platform, operating system, and screen resolution; and
- Information about your browsing behaviour, such as the link that brought you to our online services, any links clicked within our online services, the pages on our online services you visited, average time spent on these pages, and when they were visited.
We, along with our service providers and business partners, use this data to calculate usage levels for our online services, diagnose problems, ensure that our online services function properly, and for the purposes described below under “Use of Collected Information.”
Use of Collected Information
We may use information you provide us through our online services to:
- respond to your questions and requests;
- provide service support;
- manage institutional risk;
- assess your satisfaction with our services;
- contact you about updates to our online services;
- conduct research and analytics (for example, regarding the use of our online services), and provide you customized content and communications that we believe may be of interest to you;
- maintain measures aimed at detecting and preventing fraud and protecting the security of personal information and our online services;
- provide specified services to you;
- allow you to utilize features within our Site by granting us access to information from your device, such as contact lists, when you request certain services;
- monitor the performance of our online services, diagnose problems and ensure that our online services function properly, make our online services easier and more convenient to use, and otherwise administer our online services;
- investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, the terms, rules or policies of our online services, or the rights of third parties, or to investigate any suspected conduct which we deem improper;
- comply with laws, regulations, legal processes and law enforcement requirements; and
- otherwise operate our business, or any other purpose that complies with applicable laws and regulations.
How We Share Personal Information
Any information we collect through your use of our online services may be shared with our service providers, financial institutions with whom we jointly offer financial products, our affiliates, or as permitted or required by law (such as credit bureau agencies, business we buy or sell assets from, and law enforcement or government agencies).
If we have information from you or information that is available from other sources, including from third parties from both offline and online sources, we may use it in combination with the information that we have collected through our online services. We can use this information to better tailor and personalize our services and communications to you, both online and offline, and for any other purpose that complies with applicable law and regulation.
We may also use and share data that we collect on an aggregate or anonymous basis (such that it does not identify any individual consumers) for various business purposes, where permissible under applicable laws and regulations.
Information about Cookies and Other Tracking Technologies
Cookies, Web Beacons, and Other Technologies
Cookies are small pieces of data sent from a website and stored on a device. Cookies may enable us to capture and compile statistical information about how you use our online services, including information relating to your device’s IP address, the frequency of your visits, readership data (such as the average length of visits, which pages are viewed or shared during a visit or other interactions with our content, such as time spent viewing videos, PDFs read and links clicked), authentication information, acceptance or rejection of website terms, and periods of inactivity. To learn more about cookies, including information on what cookies have been set on your device and how cookies can be managed and deleted, visit https://www.allaboutcookies.org/
Our online services also use web beacons. Web beacons are invisible tags and may be placed on a webpage, in advertisements, or in an email or other message. They usually work in conjunction with cookies, registering when a particular device visits a particular page. For example, web beacons may count the number of individuals who visit our Site from a particular advertisement or who enroll in a service after viewing a particular advertisement.
How We Use These Technologies
We, our services providers, and third-party business partners use information collected from cookies, web beacons, and similar technologies for the following purposes:
- to allow our online services to operate as you have requested;
- to understand how our online services are accessed and used;
- to recognize you when you return to our Site;
- to assess the effectiveness of advertising and readership content;
- to deliver marketing communications that may be of interest to you, including ads or offers tailored to you; and
- for other purposes described above under “Use of Collected Information.”
We may combine the information that we collect through cookies, web beacons and similar technologies with other personal information we have collected from you from both online and offline sources.
ActiveAlpha Group works with service providers to promote its products and services both on this Site and other websites. For example, if you visit a page on this Site or third-party websites that provides information about a ActiveAlpha Group product, a cookie may be placed on your browser or device that identifies the product you viewed. This information allows us, our service providers, and our third-party business partners to deliver more relevant and tailored content, such as ads for that particular product.
Other than service providers, ActiveAlpha Group does not allow unaffiliated third parties to collect personal information about your activities on this Site. Nor does ActiveAlpha Group serve ads promoting unaffiliated third-party products or services on this Site.
Managing Your Preferences
You can also opt out of receiving targeted ads served by us by clicking here. If you elect to opt out, you will still see ads, but they may not be as relevant to you. Please note that if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. You can also opt out of online targeted advertising by companies participating in the Digital Advertising Alliance by visiting https://www.aboutads.info/choices.
Do Not Track Policy
Most browsers can be set to send signals to third party websites requesting them not to track the user’s activities. At this time, we do not respond to “do not track” signals. Consequently, our third-party service providers may indeed track and collect information about your online activities over time while navigating to, from and on our online services, notwithstanding any “do not track” signals we may receive.
Our Security Procedures
At ActiveAlpha Group, our goal is to protect your personal information submitted to us through our online services. We maintain reasonable physical, electronic, and procedural safeguards that comply with applicable law to guard non-public personal information about you against loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you have provided to us through our online services. We have internal policies governing the proper handling of consumer information by personnel and requiring third parties that provide support or marketing services on our behalf to adhere to appropriate security standards with respect to such information.
Links to Other Websites
Protecting Children’s Privacy Online
Our online services are not directed to or intended for individuals under 18 years of age.